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Mozilla Stops Ads on Firefox, Now focused on Advancing Content

One of the many benefits of the Web is the ability to create unique, personalized experiences for individual users. We believe that this personalization needs to be done with respect for the user – with transparency, choice and control. When the user is at the center of product experiences everyone benefits. Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right.