Darren Herman – VP of Content Services recently posted on Mozilla blog, that Mozilla has decided to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery. Over the past two years, Mozilla had built and scaled a content platform that respects users. Tens of billions of pieces of content were served to users. Experiments conducted with all content – including advertising. Its been proved that advertising can be done well while respecting users.
According to the latest post on Mozilla’s blog page, Mozilla will start displaying ads on Mozilla’s Firefox browser. Note this ads would be displayed on the beta browser meaning Beta testers would start seeing ads displayed within the suggested tiles when you open up a new tab. This is following an 18 months improvement work on their digital advertising experiences for the Web. Following the release of two products, Directory Tiles and Enhanced Tiles, last November, Directory Tiles have proven that Tiles can deliver successful advertising in Firefox and Enhanced Tiles was our first step to show it is possible to deliver personalization while respecting privacy.