BlackBerry recently launched its first Android-based smartphone “BlackBerry Priv” running the Android operating system last Friday. This is an approach the company is undertaking to rediscover it’s position in the mobile market after it has struggled to attract customers to its own operating system, BB10.
BlackBerry said its new device, Priv, was designed to offer customers improved security over rival Android handsets and boasted with an impressive array of features.
“Coming with a device that tries to address security on Android is a good idea, but may have been better three years ago,” said Francisco Jeronimo, research director for industry analysts IDC.
“It will be difficult to regain clients who have already moved to other handsets, and it’s quite an expensive device.”