Mozilla Firefox to begin displaying ads on homepage

According to the latest post on Mozilla’s blog page, Mozilla will start displaying ads on Mozilla’s Firefox browser. Note this ads would be displayed on the beta browser meaning Beta testers would start seeing ads displayed within the suggested tiles when you open up a new tab. This is following an 18 months improvement work on their digital advertising experiences for the Web.

mozilla firefox

Following the release of two products, Directory Tiles and Enhanced Tiles, last November, Directory Tiles have proven that Tiles can deliver successful advertising in Firefox and Enhanced Tiles was our first step to show it is possible to deliver personalization while respecting privacy.  The next step is to scale these advances to the entire Firefox population.

Suggested Tiles will merge with the Beta channel next week – Beta testers should start to see Tiles promoting Firefox for Android, Firefox Marketplace and other Mozilla causes.

Suggested Tiles is an advertising experience that delivers content recommendations that are relevant for the user in a transparent way while at the same time respecting their privacy, and giving them complete control over the experience.  As a tester, you should be able to identify clearly what is promoted or sponsored content, understand why you’re seeing it, interact with it and be able to change your settings with ease.  If you want to opt out entirely of Tiles, you may do that effectively and easily. Please note that we are not testing ad blocking add-ons with Suggested Tiles.

 
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